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Research papers

Eight foundation stones for successful innovation in market research

This paper shares the insights from continuous primary research over the past three years with 25 leading multinational and large domestic Australian clients exploring their current and emerging needs with respect to market research.The paper...

Catalogue: ESOMAR Conference 2005: Innovate!
Author: Mark Sundquist
March 25, 2005
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Citation

Sundquist, M. (2005a, March 25). Eight foundation stones for successful innovation in market research. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/eight-foundation-stones-for-successful-innovation-in-market-research